The Smartourism Marketing Collective (est. 2005) is a group of quality owner-operated tourism operators in the South Island of New Zealand who market their products internationally to the tourism trade through joint representation.

Welcome to the Smartourism New Zealand Tourism Marketing Collective

Kia ora!

The Smartourism New Zealand Marketing Collective (established in 2005) is a group of tourism operators from around New Zealand that are jointly represented to the international tourism trade.


These operators are passionate about their business and committed to delivering an excellent experience to their guests/visitors by providing a personalised, high quality service.


A selected number of tourism operators are invited to join the group. I know these operators personally and fully endorse their products. 

We look forward to working with you! 


Kind regards, 

Marijke Dunselman,


PO Box 30

Queenstown, New Zealand



Marijke Dunselman
Marijke Dunselman

Product updates and rates information for inbound operators, wholesalers, Tourism NZ and media.

Please email: if you require the password to the rates page.

Current Smartourism Marketing Group members:

Name Tourism Operator Location in the South Island, New Zealand Luxury



Hosted / 
for groups
for FIT
Active Honey-moon
Beau Rapley Guiding  Queenstown yes   yes yes yes yes yes
Cabot Lodge Te Anau - Fiordland National Park yes   yes up to 12 yes   yes
Cascade Creek Retreat Milton (near Dunedin)   yes     yes   yes
Dunluce Boutique B&B Te Anau - Fiordland National Park   yes yes up to 8 yes   yes
Family Adventures Queenstown     yes yes yes yes  
Glencree Estate Kaikoura   yes yes   yes yes yes
Goldfield Suites  Greymouth | West Coast   yes yes up to 10 yes    
Haast River Safari Haast, West Coast (South Westland Heritage Area)     yes yes yes (private only)    
High Country Horses Glenorchy - Queenstown     yes yes yes yes  
Hump Ridge Track Tuatapare (Southland)| Fiordland National Park   yes yes  yes yes yes  
Kepler Mountain View Alpacas & Kepler Mountain View Cottage Manapouri, Fiordland National Park   yes yes yes (alpaca tours only) yes    
Lake Heron Station Mid Canterbury yes yes yes   yes yes yes
Lynton Downs Farmstay Kaikoura yes  yes  yes   yes  yes yes
Mahaanui Farmstay Experience / River Cabin Tiniroto - Gisborne   yes yes

up to 8 in


2 in cabin

yes   yes
Middlehurst Station Awatere Valley, Blenheim   yes yes yes yes yes yes
Pure Glenorchy Lord of the Rings Tours  Queenstown     yes yes yes    
Reflection Lodge Fox Glacier | West Coast   yes yes   yes   yes
Ulva's Guided Walks Stewart Island     yes yes yes yes  
Wellderness Adventure Retreats Central Otago   yes yes up to 14 yes yes yes
Wilderness Lodges (Lake Moeraki Wilderness Lodge & Arthur's Pass Wilderness Lodge) West Coast  yes yes yes yes yes yes yes